AS any user of legitimate online music sites knows, the going rate for a song is 99 cents.

So why would Yahoo experiment with selling just one song — and one from an artist as lame as Jessica Simpson — for more than double that price? Yes, it's personalized with your name on it — downloaded from music.yahoo.com/jessicaforyou — but is that enough to make someone spend $1.99 for it?
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se blog.

Perhaps it is because Yahoo is loosing a share of the Messenger market and needs to make up some revenue.  I don't use Yahoo and do not dl music so I do not really care, but some might like to have their name attached to a dl.